Media Planning

Media Planning and Strategy

Media planning is an essential part of any advertising campaign, ensuring that the right message reaches the right audience at the right time. In the context of Google Ads, media planning involves selecting the best platforms, targeting options, and bidding strategies to achieve the most effective ad placements.

Our training covers media planning fundamentals, including how to identify target demographics, determine optimal ad formats, and allocate budget efficiently across various Google Ads services. Whether you are planning a campaign for Google Search, Display Network, or YouTube ads, our experts will guide you through each stage of the planning process to ensure your ad reaches the maximum number of relevant viewers.

Media Planning and Budgeting

Media planning is crucial for any advertising campaign to ensure the right message reaches the right audience at the right time. In the context of Google Ads, media planning involves selecting the most suitable platforms, targeting options, and bidding strategies to achieve optimal ad placements.

This training focuses on how to effectively plan and budget media spends to generate the maximum possible Return on Investment (ROI) for any business. The media planning course covers the concepts of media buying, key terminologies, and the associated strategies. Students will become well-versed in terms like Share Of Voice (SOV), Cost Per Install (CPI), Cost Per Open (CPO), and bulk buying.

Students will also learn about search engine display networks on Google, Bing, and Yahoo, and how ads can be pushed out to mobile users through formats such as App install ads, in-app banner ads, SMS, etc.

Finally, the training includes innovative advertisement campaign presentations that showcase the use of media and other innovations. Upon successful completion of this course, students will be well-positioned to take up a job in an advertising agency specializing in media planning.

In today’s competitive digital advertising world, businesses cannot afford to overlook PPC. By investing in PPC training, businesses gain an edge over their competitors who may not be utilizing paid advertising strategies effectively. It helps businesses reach their target audience more directly, ensuring their products or services are visible in relevant searches.

Who Can Enroll for PPC

The PPC in India is a valuable opportunity for individuals from various backgrounds who are interested in expanding their digital marketing skills and mastering pay-per-click strategies. Whether you’re a marketing professional, business owner, freelancer, student, or someone passionate about paid advertising, the PPC near me course offers valuable insights and practical knowledge that can help anyone boost their online visibility and drive qualified traffic through paid campaigns.

✔ Marketing Professionals

✔ Housewives and Young Students

✔ Business Owners and Entrepreneurs

✔ Freelancers and Digital Marketers

✔ Students and Fresh Graduates

✔ Website Owners and Bloggers

Introduction of Google AdWords

Understanding Advertising Goals

Keyword research

Creating campaigns and ad groups

Bidding Strategy

Campaign Optimization

Campaign reporting

Billing & Accounts

Display Advertising Module

Search Advertising Module

Campaign Designing

Adwords Campaign Optimization

Mobile Advertising Module

Re-Targeting Module

Keyword Planning for Paid Marketing

On page Optimization for Paid Marketing

Landing Page Creation

Ad Making Strategies

Video Advertising Module

Conversion Tracking

Conversion Optimization

Learn Re-Marketing Concept

Ad Extension: Sitelinks, Call, Callout etc.

How to add negative keywords

Adwords Search Media Plan

Adwords Display Media Plan

Adwords YouTube Media Plan

Geo targeting of Ads

Adwords Reporting & Analytics

FAQ

Most Frequently Asked Questions

After completing an SEO course, an SEO expert can expect a starting salary ranging from ₹3,00,000 to ₹6,00,000 per year. Experienced professionals can earn significantly higher salaries, with experts in the field earning ₹10,00,000 or more annually. Salary may vary depending on the job location, level of experience, and the company.

To pursue a Search Engine Optimization (SEO) course, candidates should have basic knowledge of the internet and a good understanding of how search engines work. There is no specific age or educational qualification required, although candidates with a background in marketing, digital marketing, or IT may have an advantage.

Choosing the right SEO training center is crucial for your learning experience. Here are a few tips:

SEO (Search Engine Optimization) is the process of improving a website's visibility in search engine results pages (SERPs). It is important because it helps businesses and websites rank higher on search engines, leading to increased organic traffic, visibility, and potential revenue.

An SEO course typically includes modules on keyword research, on-page optimization, off-page optimization, SEO analytics, content creation, link-building strategies, technical SEO, and understanding Google’s algorithms. Practical exercises and assignments are often included to reinforce the learning.

Yes, after completing the course, you can seek further assistance through mentorship, refresher sessions, or online communities. Many training institutes offer support in the form of doubt-clearing sessions or post-course support.

The best SEO techniques include keyword optimization, on-page SEO (such as meta tags, header tags, etc.), off-page SEO (such as link-building and social signals), and technical SEO (improving site speed, mobile responsiveness, etc.). Google's ranking factors include relevance, backlinks, content quality, user experience, and mobile-friendliness.

Many training institutes offer job assistance, such as resume building, interview preparation, and connecting students with potential employers. It is advisable to check if the SEO course you are enrolling in offers placement support.

SEO courses focus on improving website rankings in search engines, which is crucial for any business looking to grow online. SEO differs from other digital marketing courses by specifically focusing on search engine algorithms, ranking factors, and strategies to improve organic visibility.

An SEO course can help you boost your business by improving your online presence. Whether you're a business owner, working professional, or freelancer, mastering SEO will enable you to drive traffic, increase sales, and improve the visibility of your website or services on search engines.